PRSourceCode

http://www.eastwick.com

Where They Kick It

San Francisco and Mountain View, CA

Account Snapshot

D&B Purisma, Fujitsu, Liquid Computing, Seagate, Vyatta

The PR Puzzle

Aside from the exhaustive process of tracking down and securing editorial calendars for every single client, Eastwick Communications was spending too much time and budget making sure the feature information was updated and accurate. Instead of focusing on researching editorial calendars and tracking changes made throughout the year, Eastwick needed an automated service to provide that information directly to them, hand delivered on a silver platter.

A Head Above the Rest

Why PRSourceCode?

• Automation: PRSourceCode’s Edit Forum service provides feature information daily, via e-mail. So instead of downloading media kits, deciding if the features slated are relevant, and digging around for contact information, Eastwick is able to secure that information right when they open their inbox in the morning. Talk about starting the day off right
• Quality: The editorial opportunities from PRSourceCode are specific, relevant, and timely. PRSourceCode’s information is always accurate, and it equips Eastwick with everything they need to get ink
• Low Cost: Enough said...

The Cherry on Top

Eastwick Communications appreciates the daily e-mail service that PRSourceCode provides. Edit Forum enables the agency to stay on top of the right opportunities and find new ones in publications that aren’t tracked on a regular basis. Eastwick often surveys staff about the various tools the agency uses, and they always get positive feedback about PRSourceCode. These are just a few of their favorite things...

Scoring Big

Since using PRSourceCode’s services, Eastwick Communications has saved time monitoring and managing the “must have” editorial opportunities for clients. Edit Forum has been an essential supplement to proactive media relations programs. In addition, Eastwick has been able to break into the healthcare market, which was a primary target for one of their largest clients. As a result, Eastwick has secured coverage in top healthcare publications, as well as other tech pub big wigs like Network World, Computerworld, and InfoWorld.

http://www.webershandwick.com/

"A sense of community is extremely important in the PR industry. PRSourceCode provides just that for the PR/media space, by fostering positive relationships with the editors who are most important to our clients and delivering accurate information from important publications in a timely fashion to our team – the key ingredients needed for success."
Laura Gonia
Assistant Account Executive

Where They Kick It

New York, NY

Account Snapshot

General Motors, Electrolux, Motorola, Monster

Flavor of Ice Cream that Represents the Agency

Mint Chocolate Chip

The PR Puzzle

Weber Shandwick came to PRSourceCode with a need to expand. The agency aggressively increased its media outreach for a newly formed Cleantech practice – and needed help. “How can we increase media coverage, while having more time to focus on our core PR responsibilities?” the client team asked. When PRSourceCode offered them feature details from nearly 400 business and trade publications through daily push e-mails and a live database, how could they say no? Sounds like a match made in PR heaven.

A Head Above the Rest

PRSourceCode, unlike the “other guys”, provides relevant, quality opportunities for tech PR professionals. Unlike other companies that provide information from a large number of industries, PRSourceCode taps into the niche market of tech PR, providing properly vetted opportunities perfect for Weber Shandwick’s clients. Another perk? PRSourceCode provides all these opportunities directly to their inboxes. Genius.

The Cherry on Top

Weber Shandwick likes the fact that PRSourceCode offers opportunities from a broad range of business and tech pubs – from the big sharks like Financial Times down to industry trade pubs like Wireless Week. By providing detailed information from such a large range, Weber Shandwick can leverage their clients as thought leaders across the board and gain coverage in a wide variety of industry pubs.

Scoring Big

Instead of spending time researching online for relevant opportunities and wasting time on repetitive phone calls, Weber Shandwick uses the information provided in daily e-mails to gain media coverage. The results? Less headaches, more time to focus on clients, and more coverage. Thanks to PRSourceCode opportunities, Weber Shandwick has secured ink in a variety of industry publications relevant to their clients including Multichannel News and xchange.

http://www.schwartz-pr.com/

“PRSourceCode’s Edit Forum helps streamline the process of pitching for our PR professionals. Essentially, they provide ‘spoon fed’ opportunities directly to our inbox so we can focus on core responsibilities, instead of wasting time and budget sorting through thousands of editorial opportunities – many of which are not relevant or out of date. Edit Forum provides our PR professionals with industry relevant, timely opportunities which ensure our pitching efforts are targeted and on-point.”
Pam Fiorelli
Vice President

Where They Kick It

Boston, MA

Account Snapshot

Pitney Bowes, MapInfo, Seewhy Software, Patientflow, Care Management International, The TriZetto Group, MobileAccess Networks

Favorite After-Hours Company Hot Spot

The Skellig

The PR Puzzle

Between everything else happening during the typical whirlwind day at Schwartz Communications, team members had limited time to sort through ed cals and decide if the opportunities listed were relevant. The agency wanted to make sure they were receiving the most timely feature information in the fastest way possible, with the end goal of seizing coverage in high profile publications. Schwartz Communications wondered how they could secure coverage in the publications that matter, while maintaining their core responsibilities... But how? Call in the reinforcements.

A Head Above the Rest

Other services may say they offer what PRSourceCode provides. However, Schwartz Communications PR professionals recognize the key differentiators of the Edit Forum service. Unlike other services, PRSourceCode actually qualifies opportunities and categorizes them based on what’s the best fit for Schwartz’s clients. Instead of providing them with shell information about every feature on the ed cal – regardless of focus - PRSourceCode provides detailed information on the opportunities relevant to their business.

The Cherry on Top

What matters most to Schwartz Communications?

• Timeliness: PRSourceCode provides all the information the agency needs to secure coverage – directly to their inbox, everyday. Besides tracking opportunities listed on the editorial calendars, PRSourceCode sends updated information daily, based on real conversations with the editors that matter. Because PRSourceCode is always in the know, Schwartz Communications can ensure they have the opportunity to gain top tier coverage
• Let’s Get Specific: Aside from providing general contact and editorial information, PRSourceCode provides the details on what each feature will specifically cover, enabling the agency to win more ink and exceed their clients' expectations and goals. Cheers to that

Scoring Big

The results? After using PRSourceCode’s services, Schwartz was able to save time by utilizing the properly vetted feature opportunities to gain coverage and enhance relationships with the media. Because of PRSourceCode, the agency has been able to execute efficient, relevant media outreach plans and thus gain valuable coverage. Schwartz secured more coverage, saved more time, and saved more money due to increased productivity. Sounds like a story book ending to us.

http://www.kickstartconsulting.com/

“There are numerous content service providers for the PR industry, all of whom claim they can deliver the best, most accurate information in the fastest way possible. Those providers lack the hands-on, personal relationships that PRSourceCode has. The PRSourceCode team speaks personally with editors, then delivers useful information right to our email.”
Annette Shimada
Principal and founder

Where They Kick It

Kickstart Consulting is a virtual agency – meaning it has offices all over the U.S. Pretty groovy, huh?

Account Snapshot

InfoBright, Accelrys, CygNet, Bristlecone, Accruent, Amitive, BoardVantage

Favorite On-Hand Office Snack

This isn’t necessarily a “snack,” but Kickstarters love their coffee – black, with milk, maybe a little French vanilla to spice things up. What can they say? They hear java, they jump!

The PR Puzzle

With the media constantly in flux, editorial calendars changing throughout the year, and publications coming and going, Kickstart wanted to make sure it was not missing opportunities. And with the massive amount of information available, it wanted to be sure it was getting quality, up-to-date information in the fastest way possible.

A Head Above the Rest

What made PRSourceCode stand out from the crowd? Unlike some services that provide generic opportunities, PRSourceCode offers Kickstart feature information from a range of categories and verticals, in order to take advantage of every relevant opportunity out there – and delivers the right information, at the right time, to the right team members. Because PRSourceCode has developed tight knit relationships with the editors that matter to Kickstart, the agency knows the information is accurate, relevant, and timely. And the details? PRSourceCode offers Kickstarters everything – from feature details to contact information – to help them secure media coverage. All delivered fresh to their inboxes.

The Cherry on Top

• Affordability: Not only does PRSourceCode provide quality information that enables Kickstarters to do their jobs more efficiently, but it provides a reasonably affordable service. These days, that really counts
• Communication: The information PRSourceCode provides to the agency allows team members to engage in an open, creative dialogue to discuss new client activities and ways to craft newsworthy and relevant pitches

Scoring Big

PRSourceCode’s Edit Forum service gives Kickstart more arms and legs in developing strong relationships with editors. PRSourceCode is even helpful to Kickstarters who are not in day-to-day contact with the press: by allowing Kickstarters to effortlessly send sample opportunities from PRSourceCode to a potential client, Kickstart was able to close a significant new client in record speed.

http://www.engagepr.com/

“Missing editorial opportunities is just not an option for our clients. With PRSourceCode, we never have to worry about missing out on a media placement, speaking opportunity, or potential award win for our clients because they provide accurate, up-to-the-minute information. My team can then spend time focusing on pitching to relevant publications and getting those media placements that drive my business.”
Jeannette Bitz
Vice President and Partner

Where They Kick It

Alameda, CA

Account Snapshot

ArcSight, Calix, ConSentry Networks, Kineto Wireless, Nominum

Favorite Team Bonding Activity

Poker Night

The PR Puzzle

Engage PR realized its employees were spending a lot of time researching editorial calendars and feature opportunities and it needed a more efficient way of securing media placements – rather than wasting time searching for editorial calendars. The PR agency was looking for a solution that would provide more placements in more on-target publications.

A Head Above the Rest

In an overwhelming sea of PR solution providers – and in a day and age where every dollar counts – Engage PR required something simple – a PR service that delivers bang for its buck. It wanted a dedicated team who provides accurate and relevant feature information in a timely fashion – with customer service to boot. The answer: PRSourceCode.

The Cherry on Top

In an age where many people rely solely on e-mail to communicate, it’s once in a blue moon when someone picks up the phone. Engage PR was looking for an actual person (not an audio recording) to talk to. Whenever its staff has a question, PRSourceCode is just a phone call away, happy to help the folks at Engage PR. And also happy to provide them with relevant feature, speaking, and award opportunities to their inboxes all day, everyday.

Scoring Big

The results? With PRSourceCode’s Edit Forum and Speaking & Awards Forum, Engage PR saves time and money. Engage PR’s staff can focus on building relationships with the media and executing editorial outreach plans for their clients. They were also able to win more awards and place more speakers. Wasting time searching for feature, speaking, and award opportunities? We say no, no, no.

http://www.sonuspr.com/

“We were happy to find a company willing to devote as much personal attention to its clients as PRSourceCode with a specific concentration on technology media, especially the mobile and wireless pubs we target daily. Its customer service has been above par – and is always just a phone call away. Furthermore, with PRSourceCode, we always know exactly which editor or reporter to contact each time, which makes our daily outreach much simpler.”
Stephanie Sibal
Account Executive

Where They Kick It

San Francisco, CA

Account Snapshot

OpenWave Systems, DeviceAnywhere, Bubble Motion

Favorite Lunch Hotspot

21st Amendment Brewery in San Francisco

The PR Puzzle

As a small firm, Sonus PR required a way to maximize its budget, resources, and staff’s time, while continuing to produce great results for its clients. The agency needed a cost-effective solution that would comprehensively find and track editorial opportunities – a service that could be trusted to not let a single opportunity slip through the cracks. Simple enough right? Only with PRSourceCode’s Edit Forum service...

A Head Above the Rest

While other PR services simply offer databases, what makes PRSourceCode a stand-out is its ability to send opportunities straight to Sonus PR’s employees via e-mail. By taking advantage of the real-time e-mails, Sonus PR can rest assured that opportunities won’t be missed due to gaps in search criteria or staff time constraints.

The Cherry on Top

• Dedication: Aside from the convenience and reliability of the push e-mails, Sonus PR appreciates PRSourceCode’s dedication to technology publications. It helps to ensure that the opportunities its employees receive are on-target and relevant to its clients, saving them time by removing the need to dig through large quantities of general opportunities that may or may not be a fit
• Personal Touch: PRSourceCode is personable, something not delivered by some of the “catch all” PR services. Representatives are always available, and they have made it a priority to keep in touch with Sonus PR regularly – even if only to check in to see how things are going

Scoring Big

Thanks to its Edit Forum subscription, Sonus PR has re-focused its efforts on securing proactive placements and growing positive relationships with journalists and editorial staffs. Additionally, Sonus PR’s clients have received numerous placements in Wireless Week as a direct result of editorial opportunities from Edit Forum.

http://www.mediapr.net/

“The stress that the economy places on our industry is extreme and pressing. We all know that our budgets are being cut – every penny counts, and wasting is not an option. Edit Forum helps us budget our PR efforts – they do all of the legwork and background research, and they provide properly vetted feature opportunities directly to my inbox. My team can then do their jobs better and faster, without wasting time and money sorting through hundreds of editorial calendars on their own.”
Victor Cruz
Principal

Where They Kick It

Providence, RI

Account Snapshot

eEye Digital Security, Ipoque, Severa, Towerwall, Wistia

Favorite Brainstorming Session

Anything to do with social media

The PR Puzzle

MediaPR was tired of wasting its small staff’s precious time and budget researching editorial opportunities. The client team wanted to make sure that valuable media opportunities weren’t slipping through the cracks – including features that popped up throughout the year. Instead of just a list of opportunities, they also required the details on the features in an effort to make pitches even more on-point. The goal? Increase coverage, and decrease time and money wasted on the leg-work.

A Head Above the Rest

Unlike other services that require a difficult search to find opportunities that may or may not end up a fit, PRSourceCode provides the relevant details (not just the ed cals) daily, making outreach simple as pie. PRSourceCode provides MediaPR with an affordable, easy to navigate database of opportunities, as well as sending relevant feature information via e-mail. And unlike some services, PRSourceCode actually has tight knit relationships with editors that matter, making them always in the know.

The Cherry on Top

Convenient daily push e-mails are sent straight to MediaPR’s inboxes – plus the option to search the online database is always there in case the team requires info on future opportunities or past features. And everything they need to conduct efficient outreach is right in the e-mail. Since PRSourceCode tracks features throughout the year, MediaPR never has to worry about missing an opportunity. And the icing on the cake? PRSourceCode’s services are within the agency’s budget.

Scoring Big

Because PRSourceCode offers MediaPR information from nearly 400 publications, as well as thousands of speaking and award opportunities from around the world, the small agency is empowered to get big results – including increasing client interviews and media clips. The agency can then use the time saved sorting through hundreds of ed cals and instead focus on pitching relevant stories, thus getting more coverage and saving more money. More money, fewer problems. As a result, MediaPR secured coverage for its clients in publications such as Baseline, BusinessWeek, Business Solutions, Forbes, and eWEEK.

http://www.prworksonline.com/

"PRSourceCode provides what we need to get coverage, right now. After analyzing our budget, we found that we were spending too much time searching for editorial calendars, and then determining if the opportunities slated were relevant for our clients. With PRSourceCode, we never need to second guess the opportunities. We know that the information provided by PRSourceCode has been properly vetted and is specific/relevant for our clients in the security space. As a result, my team is able to focus on what matters – guaranteeing our clients get essential coverage to drive their businesses"
Anne Price
Owner

Where They Kick It

Phoenix, AZ

Account Snapshot

Technology industry associations and emerging, venture-funded semiconductor and software companies

What Superpower Would the Agency Possess and Why

PR Works wants the power to look into a crystal ball and predict the future. Or a perfect memory would also be awesome.

The PR Puzzle

PR Works has common sense. It knows that in order to get relevant media placements for their clients, its team needs to track and secure editorial calendars. But how can they do so without spending too much time tracking down the editorial calendars and deciding if features are relevant? In order to produce the best results for its clients and to get the most clips in the best publications in the most efficient way, PR Works realized it needed a little help...

A Head Above the Rest

The most convenient aspect of PRSourceCode’s services is the timely and relevant information provided daily in push e-mails. PR Works likes it all – the specific information, the content, the easy to read format – it’s all there for the taking.

The Cherry on Top

A few of PR Works’ favorite aspects of PRSourceCode’s services are:

• Consistency: PR Works never has to worry if an editorial calendar has changed or an editor has decided to write new material not previously posted on the ed cal. With PRSourceCode, its team can get the most up-to-date, timely information daily, directly to their inbox. So if something changes, they’re the first ones to hear about it
• Quality of Information: PRSourceCode’s opportunities are high quality. Edit Forum provides what you need to know to get coverage. From contact information, to submission details down to the editor’s beat and what they typically cover, PRSourceCode provides the works

Scoring Big

Because of PRSourceCode’s Edit Forum services, PR Works places an estimated two to four articles per month in top-tracked publications for one of its clients in the IT space. As a result, the client has seen significantly-increased exposure in both online and print publications. In turn, that client has increased percentages of sales leads, direct traffic to its Web site, and attendance at client events. PR touchdown.