Why Prsourcecode Exists

Prsourcecode is a small independent blog about the practical side of communications work in technology. It is written for founders handling their own outreach, in-house comms staff at software companies, freelancers who pitch on behalf of clients, and students trying to understand how a story travels from a company to a newsroom.

Three subjects we keep returning to

• Tech PR tools looks at media databases, monitoring dashboards, pitch trackers, scheduling software and the small utilities that save an afternoon.
• Media relations deals with the human side: finding the right reporter, writing a pitch that respects their time, following up without nagging and keeping a relationship going after the story runs.
• Press releases covers structure, headlines, quotes, embargoes, distribution choices and the many reasons a release gets ignored.

The way we work

Articles aim to be usable the same day. When we describe a tool, we look at what its maker documents, what its plans and limits actually say, and how it behaves in ordinary tasks. When we discuss pitching or release writing, we lean on published editorial guidelines, style references and newsroom guidance rather than folklore about what journalists supposedly want.

Software changes names, pricing and features quickly. Pages are reviewed and revised when something stops being true, and we try to say plainly when a point is opinion or when results will differ between industries and outlets.

Who benefits most

You do not need an agency budget or a large press list to use what is here. Plenty of the advice suits a team of one sending its first announcement, and a seasoned practitioner may still find a useful second view on a single awkward problem.

Spotted an error?

If a detail is out of date, a feature has changed or a claim looks wrong, email [email protected]. Fixes are made on the page itself.