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Media Relations
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Pitch Email Subject Lines for Journalists
Situation Subject-line approach Planning use Pitching a named beat reporter Lead with the writer’s name and spell out the hook…
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Best Time to Send a Pitch to Tech Reporters
Your announcement is ready late in the day, and you wonder about the best time to send a pitch to…
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How to Build a Tech Media List
Stage What to settle Planning use Scope Which beats and outlets match the announcement Keeps off-beat contacts out of the…
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How to Find Tech Journalists Who Cover Your Industry
Quick answer: To learn how to find tech journalists who fit your company, start with news search for your topic,…
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How to Pitch Tech Journalists
How to pitch tech journalists comes down to a short email, sent to the right beat reporter, that opens with…
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How to Follow Up With a Journalist After a Pitch
You pitched a story to a reporter days ago and the inbox is silent. Here is how to follow up…